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 | LAND FOR SALE (DEVANAHALLI) | Land Detail:
A mega residential layout of around 70 acres with more than 600 plots sold out, located on the famous IVC Road opposi |
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How to Set a List
Price for Your Home
Setting the list price for your home involves evaluating various
market conditions and financial factors. During this phase of
the home selling process, your REALTOR® will help you set
your list price based on:
- pricing considerations
- comparable sales
- market conditions
- offering incentives
- estimated net proceeds
Pricing Considerations –
Find a Balance Between Too High
and Too Low
When setting a list price for your home, you should be aware
of a buyer’s frame of mind. Consider the following
pricing factors:
If you set the price too high, your house
won’t be picked for viewing, even though it may be
much nicer than other homes on the street. You may have
told your REALTOR® to "Bring me any offer. Frankly,
I’d take less." But compared to other houses
for sale, your home simply looks too expensive to be considered.
If you price too low, you'll short-change
yourself. Your house will sell promptly, yes, but you may
make less on the sale than if you had set a higher price
and waited for a buyer who was willing to pay it.
TIP: Never say "asking" price, which implies you
don't expect to get it.
Price Against Comparable Sales in
Your Neighborhood
No matter how attractive and polished your house, buyers
will be comparing its price with everything else on the
market.
Your best guide is a record of what the buying public has
been willing to pay in the past few months for property
in your neighborhood.
Your REALTOR® can furnish data on sales figures for those
comparable sales and analyze them to help you come up with a
suggested listing price. The decision about how much to ask,
though, is always yours.
Competitive Market Analysis (CMA):
The list of comparable sales a REALTOR® brings to you, along
with data about other houses in your neighborhood that are presently
on the market, is used for a "Comparative Market Analysis"
(CMA). To help in estimating a possible sales price for your
house, the analysis will also include data on nearby houses
that failed to sell in the past few months, along with their
list prices.
A CMA differs from a formal appraisal in several
ways. One major difference is that an appraisal will be based
only on past sales. Also, an appraisal is done for a fee while
the CMA is provided by your REALTOR® and may include properties
currently listed for sale and those currently pending sale.
For the average home sale, a CMA probably gives enough information
to help you set a proper price.
Formal Written Appraisal: A formal
written appraisal (which may cost a few hundred dollars) can
be useful if you have unique property, if there hasn't been
much activity in your area recently, if co-owners disagree about
price or if there is any other circumstance that makes it difficult
to put a value on your home.
TIP: If you do order a market value appraisal, make it clear
you don't need an elaborate, or full narrative report, i.e.,
the kind that's complete with photos of the house and neighborhood.
Floor plans and a site map is sufficient in most cases.
Market Conditions – Is it a Buyer’s Market or a
Seller’s Market?
A CMA often includes a Days on the Market (DOM) value for each
comparable house sold. When real estate is booming and prices
are rising, houses may sell in a few days. Conversely, when
the market slows down, average DOM can run into many months.
Your REALTOR® can tell you whether your area is currently
in a buyer's market or a seller's market. In a seller's market,
you can price a bit beyond what you really expect, just to see
what the reaction will be. In a buyer's market, if you really
need to sell promptly, offer an attractive bargain price.
If You Price High, Set a Schedule for Lowering the Price
Some sellers list at the rock-bottom price they'd really take,
because they hate bargaining. Others add on thousands to the
estimated market value "just to see what happens."
If you want to try that, and if you have the luxury of enough
time to feel out the market, sit down with your REALTOR®
and work out an advance schedule for lowering the price if need
be.
If there haven't been many prospects viewing your home after
three weeks, you may need to lower your list price. If that
doesn't bring any prospective buyers, you may need to lower
your list price again. Plan on doing that regularly until you
find a level that attracts buyers. Make a written schedule in
advance, before emotion takes over and you're tempted to dig
your heels in.
Offering Incentives to Hasten a Sale
Sometimes cash incentives are as effective as lowering the price,
especially in the lower price range where buyers may be "cash
poor." You may offer to pay some or all of a buyer's closing
costs and discount points required by the buyer's lending institution.
If you haven't had much traffic through your house and you’re
in a hurry to sell, you may want to add the offer of a bonus
to the selling broker, in addition to their commission. An example
of the wording for such an offer may be "to the broker
who brings a successful offer before Christmas."
Estimating Net Proceeds
Once you’ve been given an estimate of market value by
your REALTOR®, you can get a rough idea of how much cash
you might walk away with when the sale is completed. This can
be particularly useful when you start looking for another home
to buy.
To estimate your net proceeds, from the estimated sales amount,
subtract the applicable costs in the three sections outlined
below: seller’s costs, buyer’s/seller’s costs
and closing costs.
Seller’s Costs: Subtract
the following costs as applicable. - payoff figure on your present
loan(s)
- broker's commission
- prepayment penalty on your mortgage
- attorney's fees
- unpaid property taxes
Buyer’s/Seller’s Costs:
Additionally, your REALTOR® can tell you whether local customs
or rules dictate whether the buyer or seller pays for the items
listed below. Subtract the following costs, as applicable. - title
insurance premium
- transfer taxes
- survey fees
- inspections and repairs for termites, etc.
- recording fees
- Homeowner Association transfer fees and document preparation
- home protection plan
- natural hazard disclosure report
Closing Costs: As far as closing
costs are concerned, you and your eventual buyer may agree on
any arrangement that suits you, no matter what local practice
dictates. Your REALTOR® will assist you in estimating what
your final closing costs will be.
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